About Me
I am a life long music lover, sports fanatic and former athlete from Ocean Township, New Jersey. I watched and played baseball, basketball, and football growing up. I earned a full scholarship to play football at James Madison University in 2006. I transferred to Monmouth University in 2008. Their outstanding Radio and Television program attracted me more than football did. I spent time on-air and on camera, while working as a DJ/MC in the local area. I earned a bachelor's degree in Communication graduating in 2011.
I went on to build an entertainment group of DJs, emcees, and promoters in Monmouth County. I also built a recording studio in Ocean Township for local artists. In 2013 I was one of thirty employees chosen to open the first Guitar Center in my town. We built the inside of the store, had a huge grand opening and went on to lead the northeast in sales. I was one of the top salesmen in the Pro Audio department.
In the Spring of 2014, I was selected out of 25,000 applicants to watch all 2,430 regular-season baseball games from the MLB Fan Cave in New York City. During this time I met MLB players and celebrities, gave tours, and created social media content for fans daily. I got to represent my favorite team, the New York Yankees, every day and serve as the resident DJ.
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During my time in the fan cave, I set a goal to pursue a career working in sports, music, and media. I've been extremely blessed to be able to make that dream a reality.
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In 2015 I went on to work for MTV2 as a social media coordinator. I handled day to day posting and scheduling for all social channels under the MTV2 brand. I created a brand voice and helped grow their following for over two years. I was also the social voice behind one of MTV's most successful shows, Nick Cannon Presents: Wild 'N Out. I created the Wild 'N Out Instagram and Twitter accounts which now have grown to over two million followers.
In 2017 I wanted to get back into the sports world. I was fortunate enough to find fuboTV and become their first social media hire. As the first social media manager, I was able to create a brand voice, engage with sports fans online and help grow the social following very quickly. I was also featured in a fuboTV ad.
In 2018 I was recruited by Roc Nation Sports to join their team as a Digital Marketing Manager. I added video content, graphics, increased the frequency of posts and helped grow the RNS Instagram following quickly. I was also the NFL lead helping all our NFL clients grow their brands with their personal social media accounts.
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In 2019 I stepped out of the corporate world and decided to take what I learned and apply it to myself. I wanted to build my personal brand. I signed a modeling contract, started going on casting calls, and made an effort to put myself out there more. I decided to become a more well-rounded creator. I bought a couple cameras, started doing photography, and capturing HD videos. I purchased the Adobe Suite and taught myself how to use Lightroom, Photoshop, and Premiere. I leaned on my knowledge and love for sports to make a name in the online sports world. I created a popular Yankees podcast, Nets podcast, and NFL podcast. I documented my trips to live games like the 2019 London Series and Players Weekend in LA.
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Through professionally sharing my experiences online, I doubled my following, tripled my reach, and created opportunities for myself with fans, professionals, and brands in the sports world.
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Currently, I'm working on social media in a freelance capacity and plotting on how to get into the esports would. The best is yet to come. The rest is to be continued...
MLB Fan Cave Articles
Ocean Township man has been selected to watch every baseball game of season for MLB Fan Cave experience
NEW YORK – Before he spent 14 hours Wednesday on a C-shaped couch watching the 4,413 pitches thrown in 15 Major League Baseball games, Keith McPherson agreed with a friend who hollered “Let’s get ready for work” as he walked through the front door.
Four weeks ago, McPherson, 25, left behind his life as a top salesman at a Guitar Center in his native Ocean Township and a D.J. at venues across the Shore to essentially move into the MLB Fan Cave, a three-floor space at Broadway and Fourth Street with dozens of 55 flat-screen televisions, arcade games, fully stocked drink refrigerators and enough leisure furniture to satisfy a fraternity.
MLB's Fan Cave brings out the die-hards
Daniel Frankel and Keith McPherson are like many people in their 20s living in New York. Now at their first real jobs out of school, they head to their Greenwich Village office every day to work, often putting in 12-hour days, seven days a week.
But they aren't junior bankers or first-year associates at a law firm, or even working at a tech startup. They, along with six others, were handpicked by Major League Baseball to be the inhabitants of the MLB Fan Cave. These eight die-hard fans must watch every single game for the entire season to create digital content for MLB. They post to Instagram, Facebook, Twitter and other social-media sites all day and well into the night, all in the name of baseball.